PRE ORDER SALES AT THIS TIME ONLY.
The purchase of each hat feeds 2 healthcare workers.
At the beginning of the COVID epidemic [NOT AN AD] partnered with models RJ King and Charlie Knepper to deliver meals to front line health care workers. The partnership took the form of a “non-essential influencer campaign.” The campaign, led by King and Knepper, encouraged members of the fashion industry to embrace their mandated time away from the camera and gather in support of essential workers.
The [non-essential] message is potent and ideal for the meme age. It actually undercuts the traditional messages of most advertising, which is to convince consumers that conspicuously optional products or services are essential. With Covid-19, our sense of what we truly need has shifted dramatically. At the end of the day, ‘non-essential’ is really a message of unity. It forces on all of us a recognition of how vulnerable we are. NOT AN AD would like nothing better than to play a small role in a renewed emphasis on humility and on good works.